Our solutions support your international marketing campaigns and reach doctors, pharmacists and patients. We offer relevant data from the healthcare sector.
We regularly inform you about the most important news on the topics of communication, doctor and pharmacy software, studies and events in the field of pharmaceutical marketing.
Our communication solutions allow you to reach doctors in out-of-hospital practices and help medical practitioners take decisions by providing relevant treatment information when and where it is needed: during the diagnosis and prescription process.
We offer various formats depending on requirements: from the classic banner format in the physician information system, medical and scientific information in the drugs database, to context-sensitive information on diagnosing rare diseases.
Our high reach supports your healthcare marketing.
WICOM (workflow integrated communication) allows you to reach doctors in out-of-hospital practices from within the medical practice software. The medical practitioner sees your messages in the prescription workflow based on your stipulated criteria, e.g. after inputting a certain diagnosis in the patient's file or after selecting a certain medicine in the drugs database.
Use cases:
product launch, alternatives for therapies, patent expiry, co-therapy, new dosage forms, communication around competitors, medical information i. e. dosage schemes, etc.
Each communication is optimally integrated into the workflow of the prescription in the AIS.
The search in the drug database is supplemented by communication.
Medical content communication
Medical content communication allows you to provide doctors with additional product information in the drugs and prescription database. While searching for suitable medication, a prominent window provides doctors with additional information on new launches, treatment information, other patient information, etc.
Use cases:
medical content, i. e. dosage schemes, information about new drugs and therapies, new dosage forms, usage medical devices like inhalers, patient information / multi-lingual information
Non-advertorial information in order to support the physician with relevant content.
Additional information about medication, legal requirements or dosage can help.
Software-assisted medicine
Software-assisted medicine is an individual communication approach that provides medically relevant and evidence-based content in the electronic patient file itself as an integral part of the doctor’s workflow. This intermedix solution supports context-sensitive treatment by providing non-promotional information such as guidelines, public recommendations or research findings.
The benefit to you: specialist support within the patient's file and high acceptance among doctors thanks to unbiased presentation
Use cases:
Rare diseases – helping doctors to makes diagnoses with relevant information
Recall – patient-specific reminders for exam appointments, vaccinations, etc.
Therapy information – therapy in accordance with guidelines, diagnosis of rare diseases or difficult diagnoses
Value tracking – progress documentation of scores such as CHADS2VASC or connection of external calculation tools
Enrolment – patient recruitment, e.g. for support programmes
Documentation – illustration of phase IV trials in out-of-hospital practices
Context-sensitive pop-up placed in the doctor's workflow.
Supplementary information such as diagnosis options or treatment regimens support the doctor.
